Last Updated on February 1, 2023
What do you feel when you go through the entire website and do not find what you are looking for? Well, a poor design and low response website can lose your interest in online surfing. In technical language it is called poor UI/UX design. To solve this issue, you will need to look for a UI/UX designer and UI/UX developer. Fortunately, the internet gives you access to the market’s most in-demand professionals whenever you want.
Sometimes people do not spend time while surfing something the internet. They just comb through quickly, and impatiently. However, if they find what they are looking for they will definitely spend more time on your website.
What if they leave quickly?
- Website bounce rate will increase.
- Brand will struggle to gather potential traffic.
- Brand’s personality will have no pull.
So, how can you tackle this?
Your Website is Your Currency
Whether you are a remote or e-commerce firm, your website is currency. In that situation, your web presence will serve as your business card against the competitors. If a visitor takes longer than five minutes to buy something, it means they will look elsewhere. This will automatically divert your traffic towards your competitors.
You may have heard of a UX/UI designer and a UI/UX developer by this point. They are the ones who create the user interface of the websites you use on a regular basis. Additionally user experience (UX) and user interface design (UI) are the focus of their work. Let’s examine how these positions differ from one another, and what tools they use.
Why are we pushing to hire a UI/UX designer and UI/UX developer?
A user interface (UI) works on touchscreens, display, light, & visuals. It is what the user sees and interacts with when utilizing a digital service or surfing on the internet. This is what keeps the visitors invested, yet it is also what can ward off potential customers.
From the first computers in the 70’s we have come across modern devices which we carry in our pockets. Today, we have the most tight-tech devices in our hands with user-friendly design. Furthermore, every business has participated in the race of making the most intuitive design to grab the user’s attention.
This significant advancement in technology made computers available to all people. It also meant that you required someone who could create interfaces while keeping the user’s perspective in mind. Moreover your business cannot standard out in the face of tough competition if the interface is inaccessible. That is how a UI/UX designer and a UI/UX developer are introduced in our tale. Thus the scope of UI design is practically endless due to the growth of digital devices and new technologies.
How a UI/UX designer and UI/UX developer can be your greatest asset?
The development of UI design has an impact on the user experience (UX). Meanwhile you have the experience of it after using a website or web app. According to how the user thinks about these encounters, as we indicated, that might be advantageous or disadvantageous. Moreover, the UI/UX developer deals with the user at many points of contact. Working closely with the marketing team, they investigate how customers found your company.
- The steps they take to interact with your website.
- Their feelings as they complete these tasks.
- The order in which people engage with your pages.
- Their perception of the whole experience.
Thus, it’s important to make sure that the final product satisfies consumer needs and produces the desired result. The primary goal of UX design is to provide solutions that meet needs and pain areas.
The difference between UI/UX designer and UI/UX developer
While both professionals are an important part of the graphic design and web development team it is important to distinguish between the two. It can be challenging to distinguish clearly between these occupations while deciding between the two professions. In the end, their skill set is rather comparable. Meanwhile the purpose for which they employ their skills makes a difference. You need a UI/UX designer and a UI/UX developer if you want to work on user interface elements. You need UX design if you are going to work on the user experience.
Both of the professions use different tools. From making the front-end of the website to designing the landing pages. The UI/UX designer does research and design the concept, while UI/UX developers create and code it. Furthermore, a UI/UX developer is mostly involved in back-end development. Whereas, a UI/UX designer is primarily involved in front-end development.
What is a UI/UX designer?
A UI/UX design expert focuses on ways to increase user happiness by enhancing the usability of the interface. They transform a company’s brand identity into a user-friendly & responsive website. Meanwhile, UI/UX designers focus on language and visual input. The UI/UX designer will decide on the page’s element’s location, color scheme, and font to convey information to the user.
What tasks can a UI/UX Designer perform?
- Study user behavior and point out problems
- Make a model that is interactive and user-friendly
- Putting into practical activities with appealing designs
- Create a website and interface mockup
- Make interface components like menus, tabs, and calls to actions
- Evaluating and resolving user experience problems
- To incorporate business objectivity into design, they conduct research with the marketing team
What skill do they have?
- They can use Sketch, InVision, Adobe Photoshop, and other programs
- They have a comprehensive understanding of popular programming languages including HTML, XML, JavaScript, and others
- They possess knowledge of wireframe tasks and resources
- They are trained in using tools and creating trends in design
What is a UI/UX developer?
Moreover, there are three primary categories of developers who work on websites. By upgrading and improving the server-side code, a back-end developer makes sure the site’s functionality continues. Finally, a full-stack developer who handles everything is available.
The first group, front-end developers, include your UI/UX developer. Working alongside a UI/UX designer, their responsibility is to make an app or website visual component functional. As we have previously stated, designers are responsible for the interface’s aesthetics and creativity. While developers are responsible for ensuring that these visual components operate correctly and coherently.
What tasks UI/UX developer can perform?
- Research users and products
- Establish an informative structure to determine your consumer persona
- Make user flows and wireframes
- Make prototypes and iterate them using new information
What skill do they have?
- Extensive familiarity in coding languages such as JavaScript, HTML, CSS, and others
- knowledge in advanced programming languages, including XHTML, Ruby, PHP, AJAX Java, Dot Net, and others
- Understanding of Adobe Illustrator, Photoshop, flash and figma
- Have the knowledge of social networking websites’ Restful APIs
- Know how to manage content management systems, including Joomla, WordPress, WooCommerce, and Magento
- Knowledge of SEO
What are the UI/UX tools?
UI design tools provide designers with the resources they need to produce. For example, minimum viable products (MVP) and high-quality wireframes, prototypes, and mockups.
Furthermore, UX design tools put the user and their interaction with the content front and center. These tools can help in organizing the informative structure.
Some of the best UI/UX tools are given below:
Figma
- With modern pen tool and Vector Networks, you can draw in any direction.
- Animated GIFs, complex transitions, overlays, and dynamic are some aspects of interactive prototyping.
- Adaptable styles that you may use in all of your UI projects
- You can drag and drop ready-made assets from accessible libraries into your design files.
UXPin
- It has built-in libraries for Google Material Design, iOS, Bootstrap.
- You may drag interactive elements into your designs to create high-fidelity interactions.
- You can use the built-in user flow features to help you tell the tale of your job.
- Design confidently presents its creative ideas, only to encounter the reality of stone-code.
- With the help of UXPin, you can add and sync real data to prototypes to give them a fine polish.
Sketch
- Flexible and iterative design made possible by editable boolean operations and intuitive vector editing tools.
- You may scale your designs to any screen size using the infinite design canvas, flexible Artboards, customizable grids, etc.
- For unrestricted control over your interface typography, use variable and OpenType fonts.
- To expedite the design process, designers use shorthand and mathematical operators.
Marvel
- Quick, early-stage designs with drag-and-drop wireframe templates.
- Huge selection of already created assets, icons, and pictures to help in the visualization of your ideas.
- Import static designs from different tools (e.g., Sketch)
- Hotspots, interactions, and layer-based interactive prototyping.
- Jira, Confluence, Maze, Lookback, and other integrations are available.
InVision Studio
- A vector-drawing program for quick screen design.
- Responsive design with adaptive layout that allows for quick and simple alterations.
- Rapid prototyping capabilities with mirroring for mobile devices, fluid interactions, and quick playback.
- Automatic layer linking, timeline editing, and smart-swipe transitions are all built-in animation features.
Adobe XD
- Strong animation capabilities, including playing of videos, micro-animations, Lottie, motion effects, anchor links, and scroll groups.
- Voice prototyping allows you to integrate built-in speech playback, voice-enabled features, and develop voice commands.
- You may simulate object depth and perspective in your designs with 3D transforms.
- To swiftly push changes across entire designs or documents, components operate intuitively.
Conclusion
This blog was created with the intention of creating awareness on the importance of a UI/UX designer and UI/UX developer. These professionals can be a great asset to any company, especially a digital agency. Additionally, we have created a tale from scratch to help readers understand user interface and user experience. It all boils down to how these professionals can affect your profit margins and their longevity.
The Digital Auxilius website’s designer is a firm believer in giving users power over websites. To approach this, we highly concentrate on UI/UX design. Moreover, we design user interfaces that are simple to use while also minimizing user cognitive strain.
