Reforming Patient Recruitment for Clinical Research Organizations
Through our diverse strategies, emerging clinical research organizations were able to mark their identity and revel in expedient patient recruitment.
Revival Research Institute conducts patient-centric clinical trials to derive breakthrough therapeutic solutions from the lab to the industry.
Since 2015, Revival Research Institute has been collaborating with physicians and patients to identify advanced medical therapies. The institute aims to redefine patient outcomes and care, through integrated and thoroughly-researched solutions. However, to achieve so, Revival needed a strategy that converted visitors into volunteers, physicians into principal investigators, and companies into sponsors.
Revival did not require just any digital marketing strategy; they needed one that did not depict a smidgen of market manipulation. Whatever the clinical research organization said to its target market had to abide by the GCP guidelines and IRB requirements. The institution also had to ensure its brand narrative did not coerce the volunteers into participating. Hence, it needed a partner that understood its dilemma and churned out the right approach.
- Leverage the brand’s mission to amplify market penetration.
- Build brand awareness as top of the funnel approach.
- Lead generation through the website and social media.
- Utilize lead quality tracking.
- Boost lead conversion into recruitment.
Revive Research Institute is on a mission to revolutionize the healthcare industry through innovative, safe, and efficient treatments.
Revive Research Institute began in 2015, and ever since, it’s set on the course to conduct different clinical research trials to reveal potential treatment strategies to the medical industry. However, to progress with its mission, Revive needed to inspire the masses to participate and volunteer in its research studies. Furthermore, it also required the message to reach out to sponsors, other clinical research organizations, and physicians to get on board with its endeavors.
In its early years, Revive faced numerous challenges in propagating itself and its brand narrative to the world. It needed to be eminent on a digital map to be visible to the target audience, including participants (patients), physicians, CROs, and sponsors. As a result, the institute could gain the market’s trust and amplify its patient recruitment numbers. However, Revive had to ensure that whatever strategy it leveraged, it adhered to GCP guidelines and IRB requirements and did not hint at marketing manipulation.
- Increase market penetration
- Reach the target audience earlier in the funnel
- Lead Generation
- Execute lead quality tracking
Prime Revival Research Institute engages in diverse clinical trials that tap various therapeutic disciplines to contribute to medical advancements.
Prime Revival Research Institute came into being in 2015 and is a multi-disciplinary, outpatient, and one of the fastest-growing clinical research organizations in the United States. It is dedicated to discovering novel therapies and rendering them accessible to the medical industry. However, to excel in its mission, Prime Revival needed to partner with different pharmaceuticals, clinical research organizations, physicians, and volunteers.
Prime Revival Research Institute needed to connect to stakeholders to help it discover safe and efficient treatments. It needed pharmaceutical companies or other CROs to sponsor a study and physicians that worked as principal investigators in conducting a research study. Most importantly, the institute had to find its target demographics to participate in the clinical trials. However, to do so, their brand narrative had to be devoid of any manipulation and should abide by the FDA guidelines.
- Utilize the brand’s presence to build its brand narrative.
- Find and connect to the target audience earlier in the funnel.
- Lead generation through various platforms.
- Drive high-quality lead generation.
- Lead conversion to increase patient recruitment.
Acerus is a specialty pharmaceutical company that emphasizes the development of innovative products that contribute to improved patient experience.
Acerus, a leading pharmaceutical company, is changing the face of healthcare through its revolutionary discoveries. By leveraging its expertise in all stages of the pharmaceutical product life-cycle, Acerus delivers safe and efficient therapies for distinct therapeutic specialties. However, to introduce an innovative product in the market, Acerus required a strategy that engaged its target patient demographic to get on board with its discoveries.
Targeting a specific patient demographic and persuading them to participate in a clinical trial was no easy feat, which is where Acerus struggled too. The pharmaceutical company had to put out a message that reached people while adhering to all necessary policies.
It needed a market strategy that did not feature even the slightest hint of market manipulation. In addition, it also had to abide by GCP guidelines and IRB requirements.
- Increase market penetration through narrative.
- Increase brand awareness at the top of the funnel.
- Increase lead generation through print material and social media.
- Amplify lead conversion into patient recruitment.
ADVCT is a clinical research organization that conducts clinical research trials to introduce groundbreaking therapies.
Since it came into being, ADVCT has had only one goal; to modernize the medical field. Hence, it joined forces with volunteers, physicians, and sponsors to deliver safe and efficient treatments to the healthcare realm. However, to connect with its target audience, be it the general public, healthcare professionals, or pharmaceutical companies, ADVCT had to feature a staunch brand identity.
ADVCT needed a brand identity to foster a sustainable relationship with its target audience. It had to come across as an organization worth trusting and partnering with. It needed a business card that could act as a pocket billboard. In addition, ADVCT also required a strong brand recall through products such as letterhead and features such as a distinct logo. Without such key brand elements, it wouldn’t be able to sustain the ever-volatile medical research industry for much longer.
- Create a strong brand identity.
- Generate an aided brand recall.
- Foster unwavering brand loyalty.
- Standing out from other competitors.
- Amplify brand engagement.