Reforming Patient Recruitment for Clinical Research Organizations
Through our diverse strategies, emerging clinical research organizations were able to mark their identity and revel in expedient patient recruitment.
Revival Research Institute conducts patient-centric clinical trials to derive breakthrough therapeutic solutions from the lab to the industry.
Overview
Since 2015, Revival Research Institute has been collaborating with physicians and patients to identify advanced medical therapies. The institute aims to redefine patient outcomes and care, through integrated and thoroughly-researched solutions. However, to achieve so, Revival needed a strategy that converted visitors into volunteers, physicians into principal investigators, and companies into sponsors.
Challenges:
Revival did not require just any digital marketing strategy; they needed one that did not depict a smidgen of market manipulation. Whatever the clinical research organization said to its target market had to abide by the GCP guidelines and IRB requirements. The institution also had to ensure its brand narrative did not coerce the volunteers into participating. Hence, it needed a partner that understood its dilemma and churned out the right approach.
Goals:
- Leverage the brand’s mission to amplify market penetration.
- Build brand awareness as top of the funnel approach.
- Lead generation through the website and social media.
- Utilize lead quality tracking.
- Boost lead conversion into recruitment.
Solutions
After getting on board with Revival Research Institute, Digital Auxilius began by highlighting short-term and long-term goals. Initially, we started with creating a brand image through a personalized logo and other printed materials. Our web design and development team built an engaging, secure, and interactive website that would receive leads from other platforms and reach the target audience earlier in the funnel.
Next, our SEO department leveraged high-volume keywords to optimize the website content and study pages and help it rank higher on SERPs. Meanwhile, our graphic design team created physician-facing and patient-facing print materials to amplify brand awareness. Lastly, our digital marketing team churned out interesting social media posts that advertised Revival’s comprehensive studies to build trust amongst the target market.
Results
Digital Auxilius clearly understood their assignment as their strategies delivered measurable results. Through our consolidated efforts, Revival Research Institute witnessed an increase of 200% in their lead generation. By meeting our goal, we helped Revival Research Institute amplify its patient recruitment and improve its scope of clinical trials.
Revive Research Institute is on a mission to revolutionize the healthcare industry through innovative, safe, and efficient treatments.
Overview
Revive Research Institute began in 2015, and ever since, it’s set on the course to conduct different clinical research trials to reveal potential treatment strategies to the medical industry. However, to progress with its mission, Revive needed to inspire the masses to participate and volunteer in its research studies. Furthermore, it also required the message to reach out to sponsors, other clinical research organizations, and physicians to get on board with its endeavors.
Challenges:
In its early years, Revive faced numerous challenges in propagating itself and its brand narrative to the world. It needed to be eminent on a digital map to be visible to the target audience, including participants (patients), physicians, CROs, and sponsors. As a result, the institute could gain the market’s trust and amplify its patient recruitment numbers. However, Revive had to ensure that whatever strategy it leveraged, it adhered to GCP guidelines and IRB requirements and did not hint at marketing manipulation.
Goals:
- Increase market penetration
- Reach the target audience earlier in the funnel
- Lead Generation
- Execute lead quality tracking
Solutions
When Digital Auxilius partnered with Revive Research Institute, our initial goal was to develop brand awareness and cultivate brand recognition within the dynamic healthcare industry. We began by meticulously researching the FDA’s guidelines to draw ourselves a limit. Our digital marketing approach created highly-engaging promotional materials to enhance brand awareness on high-yielding platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Similarly, the graphic design team was responsible for designing print materials that acted as promotional materials to increase brand awareness and generate leads. Our SEO strategy is diligently aligned with the study protocol to target the ideal age demographics. Lastly, our web design and development focused on imparting a visually-engaging platform that contributed efficiently to lead generation.
Results
Today we are proud to consider ourselves Revival’s trusted partner in helping them boost their patient recruitment. Through our strategies, we delivered consistent, high-quality leads that increased up to 180% through our search engine optimized content and social media marketing. As a result, Revive could broaden the horizon for its clinical trials as more and more people agreed to participate.
Prime Revival Research Institute engages in diverse clinical trials that tap various therapeutic disciplines to contribute to medical advancements.
Overview
Prime Revival Research Institute came into being in 2015 and is a multi-disciplinary, outpatient, and one of the fastest-growing clinical research organizations in the United States. It is dedicated to discovering novel therapies and rendering them accessible to the medical industry. However, to excel in its mission, Prime Revival needed to partner with different pharmaceuticals, clinical research organizations, physicians, and volunteers.
Challenges:
Prime Revival Research Institute needed to connect to stakeholders to help it discover safe and efficient treatments. It needed pharmaceutical companies or other CROs to sponsor a study and physicians that worked as principal investigators in conducting a research study. Most importantly, the institute had to find its target demographics to participate in the clinical trials. However, to do so, their brand narrative had to be devoid of any manipulation and should abide by the FDA guidelines.
Goals:
- Utilize the brand’s presence to build its brand narrative.
- Find and connect to the target audience earlier in the funnel.
- Lead generation through various platforms.
- Drive high-quality lead generation.
- Lead conversion to increase patient recruitment.
Solutions
Our first step was to look for the relevant guidelines to restrict ourselves and our content strategy. We gathered a deep insight into their studies to understand the target demographic for each trial and strategize accordingly. However, it was our top priority to consider the existing target audience as they were already contributing leads. As a result, our graphic design team created vivid, information-rich print material that would boost brand awareness.
Next, our SEO optimized our web content for the website to rank better on the mainstream search engines to amplify brand reach. Simultaneously, the web development team designed an interactive website that would be the final destination of all the leads. Amidst this, the digital marketing team ran study-related ads on all social media platforms to generate quality leads.
Results
Our collaboration with Prime Revival Research Institute delivered tangible and tremendous results. Our client saw their lead generation rise by 150% and improved patient recruitment. Our omnichannel strategies targeted Prime Revival’s target audience and helped them conduct studies on a more significant scale. While our initial partnership showed beneficial results, we’re still working with Prime Revival to keep them going upward and onwards.
Acerus is a specialty pharmaceutical company that emphasizes the development of innovative products that contribute to improved patient experience.
Overview
Acerus, a leading pharmaceutical company, is changing the face of healthcare through its revolutionary discoveries. By leveraging its expertise in all stages of the pharmaceutical product life-cycle, Acerus delivers safe and efficient therapies for distinct therapeutic specialties. However, to introduce an innovative product in the market, Acerus required a strategy that engaged its target patient demographic to get on board with its discoveries.
Challenges:
Targeting a specific patient demographic and persuading them to participate in a clinical trial was no easy feat, which is where Acerus struggled too. The pharmaceutical company had to put out a message that reached people while adhering to all necessary policies.
It needed a market strategy that did not feature even the slightest hint of market manipulation. In addition, it also had to abide by GCP guidelines and IRB requirements.
Goals:
- Increase market penetration through narrative.
- Increase brand awareness at the top of the funnel.
- Increase lead generation through print material and social media.
- Amplify lead conversion into patient recruitment.
Solutions
The first step Digital Auxilius took after partnering with Acerus Pharmaceutical was to understand the disease, the scope of the product, and the target patient demographic. Our approach included designing print materials, such as flyers and brochures, that featured a blend of medical jargon, layman terms, and features such as QR codes. We also designed long and short inclusion and exclusion criteria through study protocols to filter the right patient for the study.
Results
After Digital Auxilius’ efforts there was a surge of patient recruitment that boosted participation in clinical trials for Acerus’ pharmaceutical product. Each of our strategies not only amplified brand awareness but also contributed to exemplary lead generation. As a result, more and more volunteers are ready to take part in the trials that redefined male health and wellness.
ADVCT is a clinical research organization that conducts clinical research trials to introduce groundbreaking therapies.
Overview
Since it came into being, ADVCT has had only one goal; to modernize the medical field. Hence, it joined forces with volunteers, physicians, and sponsors to deliver safe and efficient treatments to the healthcare realm. However, to connect with its target audience, be it the general public, healthcare professionals, or pharmaceutical companies, ADVCT had to feature a staunch brand identity.
Challenges:
ADVCT needed a brand identity to foster a sustainable relationship with its target audience. It had to come across as an organization worth trusting and partnering with. It needed a business card that could act as a pocket billboard. In addition, ADVCT also required a strong brand recall through products such as letterhead and features such as a distinct logo. Without such key brand elements, it wouldn’t be able to sustain the ever-volatile medical research industry for much longer.
Goals:
- Create a strong brand identity.
- Generate an aided brand recall.
- Foster unwavering brand loyalty.
- Standing out from other competitors.
- Amplify brand engagement.
Solutions
When Digital Auxilius got on board with ADVCT, the first step was thoroughly researching its target demographics and competitors. Our graphic designers dedicated themselves to picking the suitable color theme and font to move on with branding. The graphic team then leverages the color palette and font to design a distinct logo to visually represent the brand. We designed a letterhead and a business card that kept the brand at the forefront of the audience’s mind.
Results
Through our meticulous strategies, ADVCT witnessed exemplary brand engagement within a short time. The multifaceted business card converted the passerby audience into dedicated volunteers, principal investigators, and sponsors. Every element of ADVCT’s branding instilled trust in its target audience and was the first step toward sustainable brand recall.
