SleepImage, an FDA-cleared application, offers efficient home sleep testing to analyze a person’s sleep quality and identify any underlying sleep disorders. It evaluates the person’s REM sleep patterns, heart rate, breathing, and movement to diagnose and treat sleep disorders like sleep apnea.
However, despite its convenient and effective home sleep testing capabilities, SleepImage faced several challenges in penetrating the market and increasing its customer reach. The brand’s awareness was insufficient in attracting and retaining its potential audience, and SleepImage struggled to differentiate itself from the fierce market competition. Furthermore, their website struggled to maintain customer engagement and conversion rates. Hence, the lack of effective marketing strategies and limited customer reach compounded these challenges, limiting SleepImage in achieving its business objectives.
Email Marketing, Web Development, SEO, SEM, and SMM.
What We Did
Redesigned their website and employ search engine optimization, along with search engine, social media, and email marketing.
To help SleepImage overcome its challenges, Digital Auxilius initiated comprehensive and strategic planning. We identified SleepImage’s target market, including its demographics, psychographics, and behavior patterns. We then analyzed the competition to understand the brand’s strengths, weaknesses, USPs, and gaps in its branding strategy.
Digital Auxilius revamped SleepImage’s website to create a modern, intuitive, and user-friendly platform. Our SEO strategies improved SleepImage’s search engine ranking to increase brand reach. Furthermore, our digital marketing services, including email marketing and social media marketing, helped SleepImage expand its customer reach and engagement. We also offered a brand book to ensure the brand identity was consistent and recognizable across all marketing channels.
”Digital Auxilius's data-driven approach and attention to detail have significantly contributed to our business outcomes, and we are thrilled with the results they have achieved. We would highly recommend Digital Auxilius to any company looking for a partner to help them take their marketing efforts to the next level.SleepImage
Staying at pace with the industry
DAX is committed to continuing to partner with SleepImage to provide ongoing support, and marketing strategy development to help the brand achieve its mission and vision.