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Last Updated on September 22, 2023

The cost to build a website in 2023 is one of the major digital costs you will incur as you prepare to foray into the online world.

It has become inevitable that websites are absolutely essential to business success, regardless of their size. However, for a growing business it might be difficult to access the resources that birth a quality website. This means you should budget your strategy to ensure you are extracting maximum benefits out of the process. Not only that, but you will also need to budget for how much does it cost to build a website in 2023 as well.

However, the good news is that acquiring a website that converts is not impossible, it just takes planning. By planning into the future, like calculating how much does it cost to make a website in 2023, you will be doing yourself a significant favor. Over the years, tech industries have answered website development costs in 2023 woes with high quality, easy-to-obtain web design tools. However, all of these developments beg the question: how much does it cost to build a website? More specifically how much does it cost to build a website in 2023?

Factors that Make Up the Website Design Cost

Our quest to gauge how much does it cost to make a website illuminated three methods of website development. Website builders, WordPress, and professionally made custom website conjure up their own cost to build a website plan. Website maintenance cost in 2023 take a major chunk of department energy and strategy. Many companies make grave mistakes like not calculating website maintenance costs in website development costs in 2023.

In this article we will break down each element of the cost to build a website.

88% of consumers online will be less likely to return to a website after a bad experience. Hence, to fully harness the chances of retaining customers it is important to prioritize your digital presence. Experts are now seeking newer, better ways to maximize website performance, and increase traffic density. Not only that, but it has also pushed professionals to focus a lot more on website maintenance costs in 2023.

Typically, the cost to build a website, including its design and launch, ranges between $700 – $40,000. Furthermore, its routine maintenance can be anywhere between $100 to $6,000 per year. However, it is important to remember that with all the developments and updates website maintenance costs in 2023 are bound to increase.

But before we get into the breakdown of website design cost, let’s look at the options available.

Approaches to Building a Website

The sort of website development method you use will be the key aspect of determining the cost to build a website.
Usually, there are three ways of building a website:

Website Builder

Website builders can go pretty light on website design costs in 2023 and website development costs in 2023. If you are a newbie then website builders can be great, plus their website development costs in 2023 are low too. Sites such as Weebly, Wix, and Squarespace let their users create their own websites using pre-developed templates. They come with intuitive drag and drop editors that make personalizing the layout easier. While end users can create highly functional, durable website with a Website Builder, customization options remain limited.

Website Builder - Cost to Build a Website
Freelance Web Developer - Cost to Build a Website

Freelance Web Developer

Freelance web developers are known to create gripping, user friendly websites for digital clients. The difference between them and staff web developers is that freelance developers are independent contractors. They usually work for themselves, an individual, or for a business (on a short term or contractual basis). This means that they will be much more meticulous with your product and have better communication routines.

Many companies choose to work with freelancers because their website development costs 2023, website design costs in 2023, and website maintenance costs 2023 are easier to bear.

Web Development Agency

Hiring a professional website development agency is one of the simplest ways to develop a website and take a lot off of your plate. However, it is important to remember that the cost to build a website can be quite significant. Because they are hiring industry professionals and working with advanced tools their cost to build a website will be sky high too. While a professionally made website design can be a little heavy on the wallet, it is a great option to forge a more complicated design. In fact, professional website development is great for brands looking to reach out to a greater chunk of their target market.

Web development agencies are committed to growing which means with advancement would come high web design cost in 2023. They are usually experimenting with ways to ensure long term sustainability of website profits which would also add to website maintenance costs in 2023.

Web Development Agency - Cost to Build a Website

Which Option should You Opt for?

The method you choose would be solely reliant on your needs, resources, and abilities. However, it will also affect your cost to build a website. We have listed down a set of pros and cons regarding each web development option. Take a quick run through these to gauge the best method for your requirements.

Note: remember as the years pass, and technology advances the cost to build a website in 2023 will increase significantly. This means that you should remain at the ready to meet the rising website development costs 2023, website design costs in 2023, and website maintenance costs 2023.

Website Builder

A website builder is perfect for personal websites, portfolios, and small business websites. It is great for people with limited technical skills since its options are easy to maneuver. In fact, but it also readies your website quickly meaning your brand’s processes will be functional instantly.

Pros to Build Website from Web Development Agency


  • Website Builders are incredibly affordable.
  • You don’t need to hire professional website designers to do the work.
  • You get numerous personalization opportunities through their drag-and-drop editor.
  • Several other features for customization are available as well.
Cons to Build Website from Web Development Agency


  • It does not provide enough flexibility in terms of design and functionality.
  • You cannot move your website to a different host.
  • You might still need some technical assistance to work through some sections.

The cost to build a website in 2023 through website builders are much lesser than a website development company or a freelance web developer. Since they are readymade templates the web design costs 2023 remain at a minimum.

Freelance Web Developer

Freelance Web Developers are usually independent professionals who are either working on a contractual basis or for themselves.

Pros to Build Website from Web Development Agency


  • They take on one to two projects at a time, which means they will be more detail oriented.
  • Since they are concentrating on one project at a time, they will be much more communicative for approval.
  • With fewer running projects, they will complete your product significantly quicker than other options, but with professional detailing.
Cons to Build Website from Web Development Agency


  • Due to limited finance, they might not have the sophisticated technology for research and development.
  • You will have to find another source to do quality assurance for the website.

Web Development Agency

A web development agency perfect for large and complex websites that need high customization tweaks. It’s perfect for businesses on a time constraint but can invest significantly in cost to build a website.

Pros to Build Website from Web Development Agency


  • With a web development agency team handling your project you can invest more in other aspects of your business.
  • The best part of getting your website professionally developed is that you can get changes interjected at any time of day.
  • Since websites are tailored you can consistently update yours according to running trends to provide better customer experience for visitors.
Cons to Build Website from Web Development Agency


  • Hiring or outsourcing to a web development agency can be incredibly expensive. Since your website would go through several people and tools you will have to be prepared to incur the cost.
  • You will have to consistently rely on the web development agency to maintain your website through updates.

Since you are getting custom website design and development done, you must ready to incur high cost to build a website in 2023. In fact, with a website development company the website development cost in 2023 are the highest of the three.

Now that we understand the pros and cons of each other website development methods, it is time to get into the particulars of the pricing. It is important to keep in mind that you will have to allot a specific budget to it.

How much does it Cost to
Build a Website

If your technical skills are limited, you need a professionally designed website. If you need a website that breeds brand loyalty, you need a professionally designed website. If you need a digital platform that brings in consistent leads, you need a professionally designed website.

Evaluating how much does a website cost is a complicated matter. Calculating how much does a website cost in 2023 is even more complex. Would you prefer a freelance web developer, an outsourced web development agency, or an in-house team? Different designers convey cost to build a website differently. If you are opting to hire a web development agency then you will be charged accordingly.

Hence it is so important to speak to your potential digital partner about how much does it cost to make a website in 2023, because you will surely be working with them well into the future.

Website Design by Web Development Agency

The Intricacies of the Cost to Build a Website

Typically a custom-designed website that was built from scratch would cost somewhere between $700 to $40,000. But there are nuances to this website design cost. Also keep in mind that his website design cost in 2023 is bound to rise. This is typically the basic cost of setting up a website that would include design, content and development, etc. These prices may rack up with additional features and can start from a minimum of $1500. There are several ongoing website development costs too like domain name registration, site maintenance, web hosting, and updates. Typically, your designer might charge you monthly or on an as-needed basis.

Hiring a Web Development Agency

Though hiring a web development agency is a great option, there are a couple things to keep in mind.

Even though you have hired someone for your website it does not mean you don’t oversee the process. You will have to do the research and be deliberate about your agency/freelancer selection. You will have to be clear about your requirements and thoroughly ponder over their suggestions. During the web development process, you will have to be diligent about client review and approval as well. You will have to design a thorough process that would smooth the review and approval procedure. Make sure to discuss this, along with website design costs, with your web development partner before you commence the project.

Let’s dissect the professionally design website development costs.

Domain Purchasing - Website Design Cost

($10 – $30 per domain)

What is a domain?

Your domain is the distinctive name that appears within your website’s URL. Generally, it acts as your online footprint which remains specific to your brand. Though your domain name might resemble other websites, there will be intricacies linked only to your brand. However, you need to purchase your name to attain complete rights to it. On top of that, you will also have to register it annually that in turn factors into your ongoing website development costs. Again, please remember with the rising website design cost in 2023, domain costs will increase too.

Why does a domain matter?

Your domain name plays a key role in developing your brand’s digital identity. Also, it establishes trustworthiness with your potential customers, consequentially helping your brand grow. Not only that, but your domain name will go with you if you decide to change your host.

Furthermore, your domain name, plays a role in marketing through PPCs and other forms of online advertising. Direct users will first notice your brand label through your domain name when they click on your ad. Without a domain your users would not have a URL for your target market to associate with. Hence, your traffic will orient elsewhere – to a competitor that has a thought-out domain name.

How much do you pay for a domain name?

Typically, a brand name will cost you somewhere between $10 to $30.

There are several companies such as NameCheap, DreamHost, and GoDaddy consistently offer novel domain names for purchase. However, if you want to acquire a domain name that is already in use you can purchase it by contacting its owner. Not to mention, depending on its life span and background, a pre-owned domain can cost thousands to re-purchase.

SSL Certificate
($10 – $1000 per certificate)

SSL certificate stands for Secure Sockets Layer, and it usually costs somewhere between $10 to $1000 every year. An SSL certificate shields your company along with your website’s users by guarding transfer of fragile data. 

Note: with the rising cost to build a website in 2023, the SSL certificate cost will rise too.

What is an SSL certificate?

Similar to your domain name, your SSL certificate will also show up in your URL. A website with a valid SSL certificate will have a “https” in the name. However, it is important to make sure that the difference between “https” and “http.” is maintained. Commonly the presence of a valid SSL certificate is symbolized by a padlock. You can click on the padlock to get further information on the certificate.

Why do you need an SSL certificate?

So, why does an SSL certificate make up such a significant part of the cost to build a website?

While today’s growing digital landscape has made ecommerce transactions easier, subsequently it has also enabled data breaches incidents. Consumers share pertinent, sensitive information to be able to successfully complete a transaction. From entering credit card information to providing their home address, websites are laden with personal information on individuals.

Hence, as a business you want to give users a sense of comfort as they provide confidential details. You will have to take certain consistent steps to showcase your website as a trustworthy shopping experience. If your website appears fickle customers will refuse to interact with it, taking your revenue to your competitors. Often, internet browsers, such as Chrome, alert users if the site they are visiting doesn’t have valid certification.

Therefore, with an SSL certificate you establish credibility by demonstrating how safe your website is.

How much do you pay for an SSL certificate?

Your SSL certificate will cost somewhere between $10 to $1000 every year.

While you might have to purchase certain SSL certificates, there are some companies that provide them for free. Though, a free SSL certificate might sound tempting, experts stated that paid certificates come with additional protection. Higher warranty and advanced encryption levels are typical added features of paid certificates. Moreover, brands such as Norton and Comodo are known, and reputable SSL certificate vendors.

SSL Certificate Cost
Website Hosting Cost

Website Hosting
($40 – $700 per year)

What is website hosting?

Hosting allows users to access your website. A web host allows businesses to store their website on its server. This in turn results into it becoming a business’s recurring website design cost, along with domain name and SSL certificate.

What is the importance of website hosting?

The quality of website hosting you use affects several aspects of your website. Over time, it influences several long-term aspects of your website that could have an impact on brand loyalty. Features like loading time, expansions, along with customer support during site issues are affected by your website host. Hence, this means that the type of hosting provider you hire will have a significant impact on your website’s functions.

Hence, the hosting provider you choose will have a monumental impact on the way your website functions. Though there are several free hosting services, they are rarely used since they don’t offer proper tech support. As a result, it is important to research and be cognizant of the hosting provider you’re choosing. Companies like Hostinger, BlueHost, and HostGator are excellent sources for web hosting services.

How much should you pay for website hosting?

Typically, website hosting can start as low as $30 and go up to $700 depending on its features. Though this is a significant price range it can differ according to the following categories:

  • Shared Host: shared host services typically cost somewhere between $24 to $120 every year. Through this service your provider will host your website along with other clients on the server. While this server might come cheap, its performance would be sluggish since it is being shared by other clients.
  • Website Builder: typically, a hosting service from a website builder will cost you up to $60 to $180. While they are a great option for small businesses, mid-sized businesses would do better with more expensive options.
  • Virtual Private Server: a VPS will cost somewhere between $200 to $600 every year. Having said that, while your business would share a server with other clients you will have access to its resources.

Remember to factor in the overall cost to build a website in 2023, to decode the cost of web hosting in the future.

An experienced web development company will guide you on the best web hosting option for you. Making it a part of the full web design cost. Simultaneously, your agency can monitor your website hosting provider performance as well.

Web Design – Style or Theme
($750 – $4,000)

Depending on your requirements you should be prepared to incur website design cost that ranges anywhere between $750 to $4,000.
Your web style and theme are design work together to help the website illuminate your brand’s personality.

What is website design?

A website design, also UI/UX design, is not just how your website looks but also how it interacts with its users. Hence, you need to factor website design cost first thing when gauging the cost to build a website. Typically, UI/UX design costs will rank highest when evaluating how much does it cost to make a website. The way your website design is outlined will have the biggest impact on your target market.

Why does website design matter?

Your website design is critical in turning visitors into leads. Studies have shown that 94% of users’ first impression is based on a website’s design. If your site appears outdated, no matter how good your product/service is, users will bounce. In fact, their view of your brand will deteriorate.

Even search engines base their rankings off of your website design. Aspects like how easy it is to use, how informative it is, and how interactive it is are crucial. Since they want to provide users with the best options available, they consider every feature of website usability.

If your website scores lower on user friendliness it will be pushed far within SERPs making you lose leads.

How much does website design cost?

Typically, a website design cost will range somewhere between $750 to $4000, however that is subject to increase.

Note: website design cost in 2023, along with other costs are bound to change in the future.

Theme for Website - Website Design Cost
Website Pages Design Cost

Website Pages
($800 – $8,000)

Website pages or content is important for site and often is sold along with your website design. It typically is a part of the website development cost. This makes it a crucial aspect to consider when wondering how much does a website design cost?

Since website needs content, several web designers, agencies, and freelancers, develop their rate according to web pages. Factors such as your services, products, and additional promotions will influence your page total. You might also have to include additional pages to support your SEO and content marketing strategy.

Typically, page prices go as follows:

1 to 10 pages$700 – $1,500
10 to 50 pages$1,500 – $2,500
50 to 150 pages$2,500 – $5,500
50 to 250 pages$5,500 to $8,000

You can take the help of your team to gauge how the web pages cost would factor into how much does it cost to make a website.

Content Management System
($200 – $2,000)

A content management system helps businesses provide site visitors with an enthralling experience that converts leads.

What is CMS?

A content management system allows teams to edit information on company websites without modifying site codes or files. CMS allows you to make minor alterations to your website without needing a professional’s help. WordPress, Magento, Drupal, and Joomla are some common examples of CMS.

Why does CMS matter?

Why is CMS a major factor in the cost to build a website? The fact of the matter is that CMS poses a lot of benefits for your brand’s performance. One principal advantage is that CMS make it easier for your team to instantly update information. This prevents them from jumping through several hoops to make one viable change.

How much does a CMS cost?

Usually, CMS can cost anywhere between $200 to $2,000. Even a free CMS source such as Magento will come with a price.

While CMS software is already quite expensive, cost to build a website in 2023 might bring in another bump in prices.

Content Management System - Website Design Cost
Ecommerce Functionality Cost

Ecommerce Functionality
($500 – $2500)

This aspect of web development lets businesses sell products and services through their website.

What is ecommerce functionality?

An ecommerce functionality of a website facilitates its transactional process. It contains payment process, payment gateways, shopping carts and shipping systems, and product pages.

Your website’s ecommerce functionality ensures that shoppers can purchase products and your team is able to process the orders. This is surely invaluable to your business.

How much does ecommerce functionality cost?

What portion of the cost to build a website does ecommerce functionality make up?

Generally, ecommerce functionality costs anywhere between $500 to $2500, though that is subject to change. The amount would depend on the size of your products, average number of orders, and the size of business.

Note: remember to budget well for ecommerce functionality features. As important as they are they will definitely add to your cost to build a website in 2023.

Website maintenance
($100 – $6,000 per year)

What is website maintenance?

Website maintenance encompasses a multitude of tasks. Some examples consist of fulfilling updates on your CMS, resolving website related issues, and supervising customer support. Website maintenance gives you a chance to turn your visitors into regular customers.

How much does website maintenance cost?

While maintenance is crucial to the question of how much does it Cost to Build a Website, it is inexpensive. However, we advise business owners to invest in maintenance generously since it can have major impact on functionality. On average website maintenance costs can rack up to $100 to $4,000. However, this cost can exceed the given range as per to your requirements.

Following are some of the website maintenance costs you should budget for:

Domain$10 – $20 per year
SSL certificate$10 – $1,000 per year
Website hosting$20 – $500 per year
Web design$150 – $1,500 per year
CMS$100 – $1500 per year
Ecommerce functionality$100 – $300 per year

Note: your how much does a website cost in 2023 needs to factor in website maintenance cost. This is the feature that will ensure customer loyalty. A cost to build a website in 2023 strategy remains incomplete without adding in the complexities of website maintenance.

Website Maintenance Cost

Who do you choose?

So how much does it cost to build a website? More specifically, how much does it cost to make a website in 2023? Well, it all depends. If you are asking how much does it cost to build a website in 2023, with a website builder in mind, you will come up with a different result. If you are wondering how much does it cost to make a website in 2023 with freelancer, you will have a different answer.

All in all, always remember to have a plan B, C, D, in running. Because as the days go on your answer to how much does it cost to build a website in 2023, will soon change.

It all depends on you

Generally, the cost to build a website will depend on your business’s requirements. Moreover, your web development partner would impact the question how much does it cost to build a website. Several web development agencies provide an encapsulated web development experience.

Typically, your cost to build a website will devote a major chunk to website marketing. Aspects like search engine optimization, content writing, and graphic designing will bring the website to your customer’s attention. Your website design costs would become a wasted investment if they were not supplemented by a rigorous website marketing strategy.

Another Factor That Could Affect Your Cost To Build A Website Would Be The Type Of Website.

There are different kinds of websites, which incur their own website development costs. Ecommerce web development or business web development are two major categories of website design. Hence, you will have to adjust your cost to build a website budget accordingly.


The matter of how much does a website cost can be daunting for several business owners. You have to invest generously, and consistently in the long term with a persistently growing ROI. A well-researched agency can make the question how much does it cost to make a website easy to answer. Digital Auxilius has prides itself in its thought-out strategies and transparent client communication. We work with a client-centric work process in mind that makes every cost to build a website worthwhile.

Partner with Digital Auxilius

We have, in fact, been lauded as US Top Web Development Agency by TechReviewer, GoodFirms, TopDevelopers, and SelectedFirms. What has made us fitting for these continuous wins is our reliance and trust in an indomitable team. We have assembled a troupe of experienced professionals whose skills have been carved through industry experience. They have helped us map out an invincible strategy that not only ensures quality customer service, but also continuous invaluable growth.

FAQ - Frequently Asked Questions

How much does it Cost to Build a Website for a Small Business in 2023?

The average cost to build a website for a small business in 2023 usually ranges between $1,200 and $2,000. This cost is the sum of your domain name, website hosting plan, as well website design and development. Several website development agencies also provide website quality assurance that can further add to the cost.

How much does an eCommerce Website Cost in 2023?

Usually, an ecommerce website with 25-50 products begins from $2,500 and go all the way to $5,000. This contains all the elements of website production such as design, development, etc. Furthermore, a website with 100-1000 products would range within 10,000 and $30,000.

What Factors Determine the Cost to Build a Website?

When determining the cost to build a website, you will have to consider two major factors: volume and customization.

Volume is the number of pages on your website. Consider that everything else is standard, a 10-page website will certainly come cheaper than a 100-page website.

In terms of customization, you get:

Custom Content
You get well-research, brand appropriate content written by professional copy or content writers.

Custom Design
Get an incredibly unique and unusual layout for your site that requires you to re-engineer the underlying site structure.

Custom Images and Graphics
Your web development partner can deliver professionally developed and edited image and graphics content for your website.

Custom Programming
If your site requires integration and rigorous testing with a 3rd party application like a shopping care or client scheduling system, then you will have to budget that cost as well.

Customization takes extra research, time, and effort which means that you will have to keep the added cost in mind for the future.

How much should a Custom Website Cost in 2023?

Custom Website Cost in 2023 usually lies within the range of $700 and $40.000, however it is subject to go beyond scale. It usually depends on your requirements, since various aspects of website development have their own starting costs. They would them accumulate higher as their complexities add up.

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Ayman Ali

Ayman Ali is a content writer with Digital Auxilius, who has a passion for transforming potent ideas and concepts into words. With a strong background in marketing, she knows how to write for the reader – specifically a target market. Ayman’s writes informative and commercialized content that not only hits the mark but converts leads into profits.

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